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Dax Larson enters his eighth season at CSU Pueblo in 2021-22. After being hired as the Athletic Media Relations Director in 2014, Larson was promoted to Associate Athletic Director for Communications.
Larson oversees the publicity and media relations efforts of the Pack’s 21 programs. In addition to managing the athletic media relations staff, he is the webmaster for GoThunderWolves.com, CSU Pueblo’s official athletic web site. Larson directs all social media efforts for the ThunderWolves’ various accounts.
During his time at CSU Pueblo, Larson has served as the primary contact for the football team, which won the 2014 NCAA Division II National Championship, hosted six NCAA Playoff games (including the 2014 semifinal aired live on ESPN3) and won four Rocky Mountain Athletic Conference Championships. In the last six seasons, the Pack have had eight home games aired live on regional or national television by five different entities.
Larson was also the media coordinator for the 2015 NCAA Division II Super Region Four Wrestling Championships, 2015 RMAC Track and Field Championships and 2015 and 2016 RMAC Tennis Tournaments.
He also serves as the primary contact for men's and women's cross country/track and field, men's basketball, women's tennis and women's lacrosse programs.
Larson, spent the previous five years as the Assistant Director of Athletic Media Relations at Bemidji State University in Bemidji, Minnesota and began his duties with the Pack in August, 2014.
While at Bemidji State, Larson promoted five All-Americans and three academic All-Americans, including James Ellisor, the Daktronics Division II Men’s Basketball Ron Lenz National Player of the Year and Brian Leonhardt, a two-time Athletic and Academic All-America selection for the BSU football team. He had served as the primary contact for men's basketball and baseball for five seasons, women's basketball and football for four seasons and volleyball for one.
Larson, a 2007 graduate of Minnesota State University, Mankato, was announced as the Beavers’ assistant director in July of 2009 after serving two years as a graduate assistant in the Athletic Communications office at Minnesota State. At MSU, Larson served as the primary contact for women’s soccer, NCAA Division I women’s hockey, baseball and men’s and women’s golf, while assisting with all of Minnesota State’s 23 sports.
During his tenure as a graduate assistant, MSU hosted multiple NCAA events, including the national indoor track and field championships, regional women’s basketball, soccer and wrestling tournaments and multiple conference tournament games. Larson served as the wrestling contact for the MSU wrestling team at the 2009 NCAA Championships in Houston, Texas, where the Mavericks finished third in the nation and crowned a national champion at 149-pounds. He traveled with the women’s hockey team during both seasons, which included a trip to Minneapolis, Minnesota for the Western Collegiate Hockey Association Final Face-Off.
In the Summer of 2008, Larson served as a public relations intern at the Minnesota Vikings Training Camp in Mankato. His duties included daily clips, responding to media requests, transcribing quotes and setting-up the post-practice press conference site.
Larson has also volunteered at the 2007 and 2008 WCHA men’s hockey Final Five, the 2007 NCAA softball regional, the 2010 Frozen Four and served as a statistician at the Minnesota State High School League softball state tournament (A, AA, AAA) for three years.
A member of the College Sports Information Directors of America (CoSIDA) since 2010, Larson has attended six CoSIDA Conventions and earned a publication award for BSU's 2011-12 women's basketball media guide (fourth in the college division).
The Bloomington, Minn. native earned a degree in mass communications with an emphasis in public relations and a minor in speech communications from MSU in 2007. He earned his Master of Science degree in sport management at Minnesota State in the spring of 2009.
Larson and his wife Callie reside in Pueblo and have three daughters, Cobi, Myla and Skye.
